NBA Entertainment Vs NBA Basketball - What Good will be the All-Star Game?



Since its apex at the 90s, the NBA has since its popularity rise to a worldwide scale that helped propelled Basketball as one of the most popular sport on the planet. Spearheaded by the 1992 Olympics at Barcelona and its own iconic Dream Team composed of Michael Jordan, Magic Johnson, Larry Bird and many other stars, NBA Basketball took the world by storm.
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From there on, it was only going upward, fused with the invasion of Hip Hop culture in mainstream press, Basketball and Hip hop became a union to be reckoned with.
The NBA was trendy, its merchandise was awesome, and Michael Jordan had only been crowned King of the empire. Jordan's design with baggy shorts, air Jordan sneakers and shaved heads would become like a necessary uniform to some severe Basketball players, while children might spend more time practicing their circus shots compared to their free throws. The 90s were the NBA glory days, and the NBA was proud of its merchandise.

With increased earnings, and popularity, the league retained expanding, branching out and refining its successful formula. By the late 90s, a new breed of players was emerging, along with the NBA was witnessing a new sort of mentality. By the time the time that the 21 century was unveiled, playing in the NBA was just like stepping in a studio to record a Rap album. Hip Hop was the NBA's soundtrack, and it became increasingly difficult to differentiate between the music artist and the ball players. It was after all, the very same culture, the same age groups, and also the same type of fun. NBA players adored Hip Hop music, and Hip Hop musicians enjoyed playing Basketball. Shaquille O'Neal had already published, Allen Iverson came with a style only seen so far in playgrounds, while dunks were beginning to defy reality and seem a great deal more like video games. By that time the NBA had reached new heights, and was a prolific business with revenues that transcended the area of Basketball.



While the NBA cash machine was in full force, there were also some troubling indications; there was an increasingly number of fights on court, games were becoming more competitive, and outbursts of violence became even more regular. Now Basketball is a physical game, so one is expected to see temper flare, and there was nothing that a fine or a suspension could resolve.

Since the year 2000 improved, the NBA came into the limelight for a number of different motives; on the side there was the expansion of its market base propelled by the rise of China, which accelerated the momentum of the NBA desire to go global, and strategy more NBA games overseas. On the opposite side there were the social movements that saw the growth of High school kids jump straight into the NBA and the ever rising mixture of NBA players to popular culture. The problem became the NBA players, Hip Hop and Entertainment was bound to bring the rest of the element constantly connected to them: Scandal.

From frequent arrests, suspicious entourage, reports of improper behaviour that included several traffic crimes, NBA players had been getting a bad rap; given it wasn't just the NBA players, but let us stick to the topic at hand.

It didn't take long before NBA players reputation began to be negatively portrayed by the media were many will introduce them as spoiled ingrate millionaires who do not appreciate their chances. Players cited for DUI, drug associated charges or weapon possession became somehow like a standard; there were even several cases of domestic violent disputes and sexual attack. Increasingly for many, there were not any big difference between the lives of NBA athletes along with the universe of gangsta rap.

There was nevertheless hope from the horizon with the arrival of High school phenom Lebron James, the one man show produced by Kobe Bryant who provided the best incarnation of Michael Jordan, along with the affirmation of China as among NBA most rewarding markets. All this however would not eliminate the decline in ratings restricted by the Spurs-Cavaliers finals, along with the continuing battle between the NBA and its workforce in terms of Identity.

On November 19, 2004, a brawl erupted through the match between the Indian Pacers and The Detroit Pistons in Detroit. During the commotion, Pacers Ron Artest was hit by a cup of beverage by a buff, and responded by going into the rack to subject the culprit. The episode drew massive criticism from each side, from fans to websites, to politicians, etc.. . The palace brawl as it's known today is still the NBA biggest black eye.

The NBA answer was clear and swift; putting aside the heavy punishments to all involved in the brawl, the team was determined to redefine its product and remove any association with Hip Hop culture and the categorization of its players since Thugs and immature.

First came the dress code, the NBA was put on sending a message to all of that playing in the NBA is first and foremost an employment opportunity, and therefore Athletes when not on the court should embrace and present themselves in a professional manner. The age limitation was next, in which the NBA eliminated the possibility for High school graduates to jump straight in the NBA; a movement the league expected could better prepare kids into the rigor and professionalism of their greater degree.


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